Yataş Group, a prominent integrated manufacturer and retailer within the transcontinental home textiles, bedding, and furniture supply chains, has restructured its executive committee to drive digital commerce and brand experience integration. By scaling internal human asset capabilities, the corporation has deployed two proven sector executives to oversee its centralized multi-brand marketing channels, e-commerce networks, and corporate communication operations. Finalized in June 2026, these structural governance changes are engineered to increase the entity’s market share across regional and international distribution corridors.
Selmin Gündoğdu: Vice President of Marketing, Yataş Group
Demonstrating a continuous upward trajectory within Yataş Group’s corporate structure since 2008, Selmin Gündoğdu has been named Vice President of Marketing (CMO) for the entire corporate group.
In her newly expanded executive capacity, Gündoğdu will assume absolute cross-functional management of the core brand divisions, including Yataş Bedding, Enza Home, Divanev, and Puffy, while directly controlling the specialized E-Commerce and Marketing Support Services business units to execute unified omnichannel strategies.
Executive Track and Academic Profile of Selmin Gündoğdu
Academic Foundations: Holds degrees from Marmara University in English Environmental Engineering and the Marmara University English Business Specialization Program. Furthermore, she completed the elite TURQUALITY® Executive Development Program at Sabancı University to align her skill set with international market deployment models.
Agency Background: Prior to her long-term tenure at Yataş, she managed high-volume client accounts, brand positionings, and strategic media buying frameworks at premier national advertising syndicates, including Alfa Reklam Üssü, Free İletişim, and Gio Reklam.
Corporate Tenure: Joining Yataş Group in 2008 as Advertising and Public Relations Manager, she successfully advanced through key administrative milestones, including Corporate Communications Group Manager, Corporate Communications and Promotion Director, and ultimately, Marketing Director for Yataş Bedding starting in September 2021.
Emrah Yakut: Appointed Marketing Director for Yataş Bedding
Following Selmin Gündoğdu’s transition into group-wide executive leadership, the management of Yataş Group's highest-volume retail asset division, Yataş Bedding, has been assigned to Emrah Yakut. Stepping into the role of Yataş Bedding Marketing Director, Yakut will take full control of the division's marketing matrix, pricing strategies, product group commercialization, and target-driven growth timelines to protect the brand's clear market dominance.
Executive Track and Academic Profile of Emrah Yakut
Academic Foundations: Graduated from Kocaeli University with a degree in English Business Administration.
Retail and Category Architecture: Initiated his professional career through the highly selective Management Trainee (MT) track at regional department store pioneer YKM. Over a professional span approaching 20 years, he mastered retail logistics, category optimization, inventory planning, and strategic lifecycle management across dominant retail institutions including Boyner Group, Çetinkaya Mağazacılık, and transcontinental healthcare-retail giant Walgreens Boots Alliance Turkey.
Corporate Tenure: Embedding into Yataş Group in 2017, Yakut drove product evolution matrices inside the bedding division, operating consecutively as Product Manager for Mattresses-Bases-Headboards and Product Group Manager to steer major commercial line rollouts.
The updated executive matrix at Yataş Group is calibrated to reinforce local supply chain resilience while using smart mattress automation engineering, digital twin logistics, and global TURQUALITY® platforms to fortify the brand capital of Turkish industrial design internationally.
