Nippon Paint - Betek hosted the fifth stop of its "Agenda Chats with Filli Boya" regional meetings in Trabzon. The gathering brought together representatives from the construction and business sectors to discuss global trade dynamics, macroeconomics, regional investments, and advanced paint technologies.
The event featured an interactive panel with economics journalist Vahap Munyar and Prof. Dr. Erhan Aslanoğlu from Bilgi University's Economics Department, focusing on global market trends, AI integration in business, and Trabzon’s logistics potential.
Executive Statements and Investment Roadmap
Hasan Gökhan Güner, General Manager of Nippon Paint - Betek: Evaluated geopolitical shifts between the US and Iran, noting that lifting sanctions will position Turkey as a regional supply hub. He noted that after doubling capacity at the Gebze water-based paint plant last year and expanding to Diyarbakır, the company is now evaluating local production investments in the Black Sea region. Güner also projected a capital shift from gold to the real estate market.
Arzu Uludağ, Vice President of Marketing at Nippon Paint - Betek: Highlighted Nippon Paint's footprint across 6 continents and 45 countries, operating 60 innovation centers as the only paint brand producing its own polymer. She shared that independent research ranks Filli Boya among the top 10 most trusted brands in Turkey.
Adem Çelik, Regional Manager at Filli Boya: Outlined local municipal partnerships in Trabzon involving street and pavement renovations using Nucleus for exterior protection and Dalmaçyalı for thermal insulation. He added that the exterior of the Zorlu Grand Hotel Trabzon was renovated using Dalmaçyalı Advanced Thermal Insulation Systems.
Product Technologies: Nucleus and Dalmaçyalı
The conference highlighted products engineered for humid Black Sea weather conditions:
Nucleus Exterior Paint: Manufactured with Frontier Polymer Technology®, it combines silicone particles and special polymers for water repellency and breathability. It includes self-cleaning features and offers a color fade resistance guarantee of 5 years for organic colors and 10 years for inorganic colors.
Dalmaçyalı Thermal Insulation Systems: Addressing updated TS 825 insulation standards, minimum panel thicknesses were raised from 5 cm to 8 cm in 3rd-degree zones (Trabzon, Ordu, Giresun, Rize) and from 8 cm to 13 cm in 5th-degree zones (Gümüşhane, Bayburt). Capable of saving up to 60% in building energy, Dalmaçyalı is the sole integrated manufacturer producing all seven system components in-house, having applied 290 million m² of insulation across 81 provinces.
