The winners of Effie Turkey, organized by the Turkish Association of Advertising Agencies and the Advertisers Association in collaboration with Effie Worldwide, were honored at an awards gala held at the Four Seasons Hotel on September 3. Global FMCG manufacturer Hayat Kimya stood out with its household care, baby care, and feminine hygiene brands, earning 4 distinct trophies.
Molped Achieves Double Win Featuring 1 Gold Effie
Molped received two awards within the "Cosmetics and Personal Care Products" category:
Gold Effie: Awarded to the “Slay Ped” campaign, conceived through the authentic tone of Gen Z to deliver a refreshing and engaging narrative around period care.
Bronze Effie: Awarded to the “Kız Sözü” (Girl's Promise) campaign fronted by actress Sinem Ünsal, emphasizing individual diversity in menstrual experiences.
Silver Effie Accolades for Bingo and Molfix
Bingo (Household Cleaning and Care): Earned Silver Effie for its “Superhero Platform” featuring actress Özgü Namal embodying distinct superhero personas across communication waves.
Molfix (Baby Care and Health): Secured Silver Effie with its “Anne Kucağı Gibi Rahat” (Comfortable as a Mother’s Embrace) launch starring Başak and Kıvanç Tatlıtuğ, which introduced its next-generation baby care range.
