L’Oréal Turkey has appointed Gülsüm Orbay as the new Sales Director for its Consumer Products Division, effective September 1. Leveraging extensive background in category strategy, retail channels, and commercial management, Orbay will contribute to the division’s market share expansion and long-term business objectives.
An 18-Year Track Record Across FMCG and Personal Care
Beginning her professional career in 2008 as a Management Trainee in the FMCG sector, Orbay has managed various sales and strategy functions:
Career Milestones: Served as Local Modern Trade Key Account Manager, National Key Account Manager, Senior Category Strategy Planning Manager, and Director of Sales Planning & Management and Health & Beauty Channel Business Development.
Core Competencies: Extensive background across beauty and personal care segments, channel transformation, key client partnerships, and data-driven operational frameworks.
Strategic Focus: Driving sustainable commercial growth, institutional partnerships, and sales performance.
About L’Oréal
Operating globally for over 115 years, L’Oréal manages a portfolio of 40 international brands. Through its "L’Oréal for the Future" program, the company executes environmental and social sustainability commitments worldwide.
