In a global perfume market that reached $53 billion in 2025 and is expected to hit $87.2 billion by 2034, Auran Kozmetik is accelerating its infrastructure and brand investments. To expand its footprint in international markets, the company is making an additional machinery investment of approximately 30 million TL.
Founded in 2022, Auran Kozmetik operates from a 5,000-square-meter manufacturing facility in Kayseri, Turkey. Its product portfolio includes room fragrances, room sprays, cologne, perfume, body mist, and herbal-based cosmetic products. Operating with a workforce that is approximately 64% female, Auran Kozmetik manufactures for its own brand as well as contract clients, with a strategic focus on expanding its personal fragrance line globally.
AI-Supported Production Lines and Output Targets
Through this new machinery initiative, Auran Kozmetik will integrate AI-supported assembly lines to boost operational flexibility and efficiency. The new equipment will increase production capacity to 7 million units annually in a single shift and up to 21 million units annually across three shifts.
Executive Statement
Abdullah Karataş, Founder and General Manager of Auran Kozmetik, stated:
Consumer expectations in the cosmetics industry are constantly changing, driving manufacturers to continuously improve themselves. In addition to enhancing our production capabilities, we closely follow evolving consumer needs and shape our product range accordingly. To strengthen our presence in international markets, we are making a new machinery investment of approximately 30 million TL. We will expand our capacity further through AI-supported production lines. With the commissioning of this new investment, our plans include increasing efficiency in production processes, strengthening operational flexibility, and meeting growing demand more effectively. With the new production lines, our capacity will reach 21 million units per year. Moving forward, we will continue our investments and product development efforts to support our growth, particularly in the personal fragrance category. Our goal is to leverage our production power to support the growth of the Auran brand in both domestic and international markets.
