Turkish spray cleaning brand Asperox has launched the Asperox Retro Series, bridging traditional cleaning habits with modern consumer expectations. Formulated with 97% naturally derived ingredients, the series combines traditional household cleaning formulas with Asperox's cleaning performance.
Designed in period-inspired retro packaging, the product line transforms traditional ingredients—such as white vinegar, baking soda, lemon salt, soft soap, and natural oils—into multi-purpose sprays. Eliminating the hassle of preparing manual mixtures, the series includes four product variants:
White Vinegar & Soft Soap
White Vinegar & Baking Soda
White Vinegar & Natural Oils
White Vinegar & Lemon Salt
AI-Powered Nostalgic Campaign
The marketing strategy for the Asperox Retro Series utilizes artificial intelligence to reinterprets retro aesthetics. The campaign includes a main commercial along with four product-specific videos that evoke the visual style of single-channel television eras through specialized set designs, costumes, and narrative tone.
Carried out under the slogan "Essence of the past, power of Asperox Retro," the campaign pairs traditional cleaning habits with modern daily routines.
