MG International Fragrance Company brought together future chemists at the KİMSEK’9 event, organized by Yıldız Technical University’s Chemistry Technologies Club (KİMTEK). Participating as a gold sponsor, the company shared its sectoral expertise and global perspective with university students.
The event, which connects aspiring chemists with industry professionals, attracted strong interest from students pursuing careers in chemistry and technology. MG International’s Corporate Communications Director, Duygu Beşbıçak, took the stage as a speaker, offering insights into global competition, branding strategies and sustainable production in the fragrance industry.
Fragrance production requires multidisciplinary expertise
Beşbıçak emphasized that fragrance production is a highly specialized and multi-layered discipline:
“Fragrance production involves raw material selection, formulation development and quality processes. It is a complex structure that requires expertise, where technical knowledge meets creativity in a balanced way.”
Sustainability and transparency reshape the industry
Highlighting the ongoing transformation in the sector, Beşbıçak pointed out that sustainability and ethical production are becoming central pillars of the fragrance industry:
“Today, the fragrance industry is being reshaped by sustainability, transparency and ethical production. As consumer expectations evolve, environmental responsibility is becoming increasingly important. It is crucial for young professionals to understand this transformation and develop themselves in a multidimensional way.”
University-industry collaboration drives innovation
Beşbıçak also underlined the strategic importance of engagement with young talent, noting that such events foster mutual learning and innovation:
“We see these interactions not as one-time events but as platforms for mutual learning. While we share our experience, students bring new ideas and fresh perspectives. This exchange is essential for sustaining innovation.”
Encouraging young chemists to remain curious, think differently and challenge boundaries, Beşbıçak reaffirmed MG International’s commitment to supporting the next generation of professionals.
MG International’s participation in KİMSEK’9 highlights the growing importance of talent development and collaborative innovation in the chemicals and fragrance industries.
