A major consolidation in the global professional beauty and hair care sectors has concluded. Henkel announced that all closing conditions, including required regulatory approvals, have been fulfilled to finalize the acquisition of OLAPLEX.
OLAPLEX, recognized for its science-backed, high-performance bond-building formulations, generated approximately 370 million euros in sales during the 2025 fiscal year, backed by a robust gross margin. The brand's product range—distributed across professional salon networks, specialty retail, and direct-to-consumer e-commerce channels—structurally complements Henkel’s existing hair care lineup.
Expanding North American Footprint and Premium Market Share
The transaction marks a milestone in Henkel's long-term corporate growth and portfolio optimization strategy:
Global Hair Professional Rank: Securing OLAPLEX establishes Henkel as the second-largest professional hair care supplier worldwide.
Scale and Presence: After consolidating and streamlining its consumer portfolio over the past few years, the acquisition injects significant scale back into Henkel's Consumer Brands business, particularly in North America.
Synergetic Expansion: Combining Henkel's global supply chain and R&D infrastructure with OLAPLEX's highly recognizable brand equity is expected to accelerate product development pipelines.
Executive Commentary on the Strategic Closing
Carsten Knobel, CEO of Henkel:
"The successful closing of the OLAPLEX acquisition marks an important milestone in the execution of our purposeful growth agenda. After having streamlined our portfolio over the past years, we are now adding back size and scale. With the closing of this transaction, we are further strengthening our footprint in North America and expanding our global presence in hair care."
Amanda Baldwin, CEO of OLAPLEX:
"Today marks an exciting new chapter for OLAPLEX as we officially join Henkel. From our earliest days, OLAPLEX has been defined by science-backed innovation and a deep commitment to transforming hair health. Together with Henkel, we have the opportunity to accelerate our innovation, expand our global reach, and continue delivering high-performance products."
