Operating 28 production plants across 8 countries and delivering 16 flagship consumer brands—including Bingo, Molfix, Molped, Familia, and Papia—to households in more than 100 markets, Hayat Kimya continues to reinforce its domestic industrial base. The $80 million capital expenditure at Kocaeli combines automated materials handling with high-capacity chemical processing.
Dual-Pillar Investment: Automated Logistics & Detergent Synthesis
The investment program is structured into two functional initiatives:
$58.2 Million Automated Warehouse Infrastructure: Integrates high-bay industrial robotics and automated guided logistics to optimize material handling. The resulting efficiencies reduce logistical bottlenecks, resource utilization, and internal transport carbon emissions.
$20.4 Million Detergent Processing Upgrades: Modernizes the site's detergent production lines through advanced synthesis and packing technologies, broadening formulation capabilities and expanding aggregate output to respond to regional FMCG market demand.
Statement from Vice President of Operations İbrahim Güler
İbrahim Güler, Vice President of Operations at Hayat Kimya, stated:
“Beyond being the market where Hayat Kimya was founded and forged its global ambitions, Turkey remains an anchor manufacturing base supporting our international expansion. This $80 million investment into our Kocaeli campus demonstrates our structural confidence in Turkey and our long-term operating vision. Through this commitment, we are establishing an agile, competitive infrastructure equipped for future market opportunities. We remain focused on generating high-value manufacturing and export capacity from Turkey to global destinations.”
