Co-created in 1992 when the late Evelyn H. Lauder launched the iconic Pink Ribbon, the ELC Breast Cancer Campaign has raised more than $156 million globally over three decades, directing upwards of $123 million to medical research through the Breast Cancer Research Foundation (BCRF).
In Turkey, the initiative translates global research commitments into tangible local support and cultural engagement.
Community Engagement at Istanbul Modern
Marking the collaboration, Istanbul Modern will be illuminated in pink on October 5, followed by six days of public, complimentary programming running October 6–11, 2026:
Workshops and Expressive Arts: Body awareness, vocal, and rhythm sessions exploring wellbeing and collective healing.
Guided Tours and Seminars: Curated exhibition tours and multidisciplinary panels addressing emotional solidarity and patient experiences.
Participatory Installations: Collaborative art experiences centering on mutual care and empathy.
Tangible Support via the PinkLine Platform
Beyond cultural awareness, ELC Turkey maintains year-round clinical and emotional support for women navigating oncology treatments through its partnership with the Pink Traces Women’s Cancers Association:
Provides free remote psychological counseling and clinical nutritional guidance.
Incorporates specialized beauty and skincare consultations conducted by trained ELC beauty advisors to support patients' daily quality of life during therapy.
Has delivered over 10,000 complimentary consultations to more than 4,000 patients nationwide.
Executive Commentary
Nazlı Koruyan Altıpat, General Manager of Estée Lauder Companies Turkey:
“The ELC Breast Cancer Campaign illustrates the enduring power of unified collective action spanning over 30 years. This year, our partnership with Istanbul Modern deepens our community approach, bringing together art, advocacy, and social solidarity into a meaningful shared experience. Coupled with our year-round PinkLine service alongside Pink Traces, it affirms our dedication to turning awareness into measurable social impact.”
Neslihan Varol, Director of Education and Social Projects at Istanbul Modern:
“Through 'Inspired by Art: Embracing Care,' we provide a platform to re-examine art as a vehicle for empathy, dialogue, and personal resilience. From interactive creative workshops to curated lectures, we invite our visitors to discover the restorative dimensions of artistic collaboration.”
Seral Çelik, President of the Pink Traces Women’s Cancers Association:
“PinkLine offers accessible, barrier-free psychological and dietary guidance directly to women undergoing treatment regardless of their geographical location. With the continuous backing of Estée Lauder Companies Turkey, PinkLine has established a reliable care infrastructure that continues to touch thousands of lives.”
