Initially launched in 2021 and maintained through the 2024-2025 season, the relationship between Castrol and Euroleague Basketball is renewed through this two-season agreement. As part of the partnership, Castrol will engage basketball fans across digital platforms, media ecosystems, and content initiatives, while securing extensive brand visibility at home games of Turkish clubs competing in both tournaments.
In the 2026-2027 season, a total of six Turkish teams are competing across Euroleague Basketball’s two competitions: Anadolu Efes Istanbul, Beşiktaş Istanbul, and Fenerbahçe Tarfin Istanbul in the EuroLeague, alongside Bahçeşehir Koleji Istanbul, TOFAŞ Bursa, and Türk Telekom Ankara in the BKT EuroCup.
Executive Statements
Gawain Davies, Commercial Director at Euroleague Basketball:
“We are pleased to welcome Castrol back among Euroleague Basketball’s commercial partners. Turkey is one of the key markets for European basketball thanks to its passionate fanbase and strong connection with both EuroLeague and BKT EuroCup. This partnership demonstrates the value our competitions hold for brands looking to connect with fans and strengthen their market presence. We look forward to working with Castrol over the next two seasons.”
Cansu Taç Ekmekçiler, Marketing Director for Turkey, Ukraine, and Central Asia at Castrol:
“Basketball has a very strong culture and a rapidly growing audience in Turkey. The reach Euroleague Basketball has achieved in Turkey and its strong bond with fans create a highly valuable platform for brands.
At Castrol, performance, power, and continuous improvement sit at the center of our world. With its high tempo, competitive nature, and constant demand for peak performance, basketball aligns naturally with this approach. Data plays a vital role at Castrol EDGE in understanding performance and continuously advancing our products. In elite basketball, players and teams follow a similar journey—analyzing performance, identifying areas for growth, and constantly pushing their limits. This shared focus on performance and continuous improvement forms a strong bond between Castrol EDGE and Euroleague Basketball.
The numbers clearly reflect this growth. While EuroLeague’s television audience in Turkey grew by 30% last season, its global total television audience surpassed 1.2 billion. During the same period, more than 3.46 million fans attended games in arenas. These figures highlight the strong scale EuroLeague has reached both in Turkey and across Europe. Following our previous collaboration, we are delighted to be back on the same court with Euroleague Basketball and to connect with basketball fans in Turkey over the next two seasons.”
About Castrol
Operating for 125 years globally and 67 years in Turkey, Castrol develops advanced lubricants engineered for high performance under demanding conditions. Present in 140 countries across 5 continents, Castrol manages operations for 10 countries from its Istanbul headquarters. Featuring brands such as Castrol MAGNATEC, Castrol EDGE, Castrol VECTON, Castrol CRB Turbomax, and Castrol POWER1, the company supplies lubricants for automotive, commercial, motorcycle, industrial, marine, aviation, and energy sectors. One of Castrol's 8 manufacturing plants in Europe and Africa is located in Gemlik, exporting to 24 countries. Having contributed to 21 World Land Speed Records, Castrol technology has been utilized by NASA since the 1960s, including on the Perseverance Rover sent to Mars in 2020.
