McDonald’s Türkiye has expanded its pop culture collaborations with a new campaign inspired by the Super Mario Galaxy Movie, produced by Nintendo and Illumination. The campaign targets a broad audience with both Happy Meal® options for children and specially curated menus for adults.
Menu Experience Enhanced with Collectibles
Launched on April 1, the campaign introduced 12 different Super Mario character toys into Happy Meal® menus.
Adult menu options, available from April 11, include:
- Double Cheeseburger Menu
- McChicken® Menu
Each menu comes with medium fries, a beverage, and two special sauces (jalapeño mayonnaise and truffle-flavored mayonnaise). Customers can also upgrade their beverage to a campaign-specific milkshake for an additional TRY 35.
Limited-Edition Collectibles Drive Engagement
One of the campaign’s key highlights is the inclusion of 4 limited-edition collectible tokens with adult menus. Each token features iconic symbols from the Super Mario universe:
- Yoshi’s Egg
- Luma
- Fire Flower
- Rosalina’s Book
This approach extends the product experience beyond consumption, creating added value through collectibility.
Pop Culture Meets Experience Economy
Commenting on the campaign, McDonald’s Türkiye CMO Özdeş Dönen Artak stated:
“At McDonald’s Türkiye, we believe that having fun and experiencing the excitement of childhood is possible at any age. By bringing together two iconic brands—McDonald’s and Mario—we aim to create an experience that different generations can enjoy together.”
Multi-Channel Consumer Reach
The limited-time campaign is available across restaurants, delivery channels, and the McDonald’s mobile app, reflecting an integrated, omnichannel experience strategy.
