PepsiCo has announced a significant appointment within its global organization. Seren Çankırı, who previously served as Chief Marketing Officer (CMO) of PepsiCo Türkiye, has been appointed as CMO for PepsiCo UK & Ireland effective May 1.
In her new role, Çankırı will be responsible for brand strategy, portfolio growth, innovation, insights management, and capability development across the company’s food category in the United Kingdom and Ireland.
Çankırı joined PepsiCo in 2006 and has since held a range of marketing roles across different categories. She led the flavored carbonated beverages portfolio within the beverages division before moving to the Eastern Europe Foods Marketing team in 2014, where she gained regional experience.
During her tenure, she managed a broad portfolio of global and local brands and led the Doritos & Family Fun platform in Eastern Europe. She later returned to Türkiye as Senior Marketing Director, and most recently served as CMO of PepsiCo Türkiye.
A graduate of Boğaziçi University with a degree in Economics, Çankırı began her career in 2004 at Estée Lauder Türkiye (Vepa). She later worked at Alarko Tourism before joining PepsiCo.
With this appointment, PepsiCo aims to further accelerate growth and strengthen its brand presence in the European food market.
