Global FMCG player Hayat Kimya has continued its investment drive in Türkiye by commissioning a new detergent production facility in Mersin in the first quarter of 2026. The investment, exceeding $50 million, is strategically positioned to meet growing demand in both domestic and international markets.
Operating with a strong portfolio of 16 brands, including Bingo, Molfix, Molped, Familia, and Papia, the company has significantly strengthened its production capacity in the detergent segment with this new facility.
Strategic Location and Integrated Production Infrastructure
The new plant is located within a 235,000-square-meter industrial campus in Mersin, adjacent to the company’s second tissue production facility in Türkiye. Built from the ground up, the plant features a 23,000-square-meter production area and is equipped with advanced manufacturing technologies.
Its proximity to ports and key logistics routes provides a strategic advantage, particularly for export operations.
Türkiye Capacity Exceeds 1 Million Tons
With an annual production capacity of 230,000 tons, the new facility has increased Hayat Kimya’s total detergent production capacity in Türkiye to over 1 million tons. The investment also generates approximately 300 new jobs, contributing to regional economic development.
The company continues its detergent production activities across four locations in three countries, including Türkiye (Kocaeli and Mersin), Algeria, and Iran.
Digitalization and AI-Driven Efficiency
The Mersin facility has been designed with end-to-end digital automation systems and AI-supported production infrastructure. This enables high standards in both production and quality control processes.
Advanced data analytics capabilities further strengthen operational efficiency and support faster, more informed business decisions.
Sustainability-Centered Design
Aligned with Hayat Kimya’s sustainability vision, the facility incorporates several environmentally responsible features:
- A 2.5 MW rooftop solar power system supplying approximately 15% of the plant’s energy needs
- A cogeneration system enabling heat recovery and reducing external energy dependency
- Reduced logistics-related emissions thanks to its proximity to ports and supply points
This integrated approach minimizes environmental impact while enhancing long-term operational sustainability.
“Türkiye is a Strategic Market”
İbrahim Güler, Executive Vice President of Operations at Hayat Kimya, emphasized the strategic importance of the investment:
“We are proud to bring a new investment to Türkiye in the detergent category, which was the first segment Hayat Kimya entered in the FMCG sector. Türkiye is not only where our company was founded and has grown, but also a strategic market at the core of our long-term growth vision.
This facility, whose construction began in 2025 and was completed in a short time, has been designed with advanced technologies to meet increasing domestic demand while supporting our expansion in export markets. In addition to contributing to regional employment, it reflects our sustainability-driven approach by minimizing environmental impact.
We will continue to invest with determination in projects that strengthen our country’s position in global markets.”
Güler also highlighted that the investment will contribute to both regional employment and the company’s global competitiveness.
