Filli Boya Adds Color to Football
Filli Boya, the leading brand of Nippon Paint-Betek, continues to combine the unifying power of sports with the inspiring impact of colors. The brand has become the color sponsor of Beşiktaş, Fenerbahçe, Trabzonspor, and Alanyaspor for the 2025–2026 Süper Lig season.
Through this collaboration, Filli Boya brings Alanyaspor’s orange-green, Beşiktaş’s black-white, Fenerbahçe’s yellow-navy blue, and Trabzonspor’s claret blue to stadiums and club facilities with its rich color palette.
In football, colors are not merely part of a visual identity. They stand out as one of the strongest symbols of club belonging, fan enthusiasm, and matchday energy.
“Hayata 1 Renk Neşe” Vision Moves onto the Field
With its “Hayata 1 Renk Neşe” vision, Filli Boya combines aesthetics, durability, and vibrancy in the facilities of the clubs it supports. As part of its color sponsorship, the brand renews club spaces and fan gathering points with a stronger visual identity.
Arzu Uludağ, Deputy General Manager of Marketing at Nippon Paint-Betek, highlighted the role of colors in belonging and passion:
“At Filli Boya, we believe that even a small change in color can make a world of difference. With our ‘Hayata 1 Renk Neşe’ movement, our aim is to revitalize the spaces where people come together and bring spirit and joy to those places.”
Uludağ noted that football is one of the greatest sources of joy for millions of people and emphasized that the brand has long believed in the healing and unifying power of sports.
Four Clubs’ Colors Become More Vibrant and Durable
Through its color sponsorship, Filli Boya carries the colors representing each club’s identity onto the field in their most vibrant, aesthetic, and durable form.
Reminding that the brand has supported more than 10 clubs to date, including clubs in earthquake-affected provinces, Uludağ said:
“Today, as part of this passion, we bring the colors that represent our clubs’ identities to the field in their most vibrant and durable form. With our rich color variety, we transform our clubs’ facilities and fan meeting points into aesthetic living spaces.”
Uludağ added that Filli Boya does not see its support for sports merely as sponsorship:
“We see our support for sports not only as sponsorship, but as an aesthetic transformation vision that nurtures social joy and togetherness. It is a great source of pride for us to contribute to reflecting the colors of Türkiye’s most established football clubs more powerfully and to bring the excitement of football together with our colors.”
Support for Sports Goes Beyond Football
Filli Boya’s contribution to sports is not limited to football. The brand also supports different sports disciplines by serving as the color sponsor of sailing clubs.
Uludağ explained this approach as follows:
“By becoming the color sponsor of Marmara Sailing Club and Heybeliada Water Sports Club, we also support different branches. The painting works carried out through our brand’s color sponsorship help these clubs achieve a renewed, durable, and aesthetic appearance.”
These efforts show that Filli Boya contributes to sports clubs not only through brand visibility but also by renewing physical spaces and making them more durable.
Color, Sport, and Social Connection Together
Filli Boya’s color sponsorship of Beşiktaş, Fenerbahçe, Trabzonspor, and Alanyaspor makes the brand’s support for sports and social unity more visible.
Positioning colors beyond aesthetics—as a language of belonging, energy, and shared excitement—Filli Boya aims to create a lasting impact in sports spaces through its “Hayata 1 Renk Neşe” vision.
