The U.S. natural products and wellness market, valued at over $300 billion, continues to offer significant growth opportunities for international brands. In this expanding landscape, Talya Herbal stands out as the only Turkish brand that has participated in Natural Products Expo West continuously for 11 years.
Operating in dietary supplements, vitamins and aromatherapy products, Talya presents its plant-based product portfolio to global stakeholders, contributing to the international visibility of Türkiye’s botanical production capabilities.
Rising Demand for Natural and Herbal Products
Held in Anaheim, California, Natural Products Expo West brings together thousands of brands across categories such as natural foods, dietary supplements, herbal products and clean beauty.
Türkiye’s Botanical Strength Gains Global Attention
M. Halis Ertaş, Founder of Talya Herbal and a phytotherapy expert, highlighted the growing global demand for natural and wellness products.
Emphasizing the importance of Natural Products Expo West, Ertaş stated:
“This event is one of the most important global meeting points for brands operating in natural products and wellness. As Talya Herbal, we have been participating continuously for 11 years, bringing Türkiye’s botanical production strength together with international industry professionals every year.”
Ertaş noted that the demand for wellness and healthy living products in the U.S. has increased significantly in recent years, with natural-based products and dietary supplements gaining strong traction.
He also underlined Türkiye’s rich biodiversity, stating that unique ingredients such as black seed oil and oregano oil are attracting growing attention in international markets.
Official Visit from Trade Representative
During the event, Merve Tüzer Kaya, Commercial Attaché of the Republic of Türkiye in Los Angeles, visited Talya’s booth and expressed her appreciation for the brand’s strong presence in the U.S. market.
New Export Opportunities
Throughout the exhibition, Talya engaged with distributors and industry professionals from various countries, exploring new export partnerships and business collaborations.
With a history of over 45 years, Natural Products Expo West is recognized as a key global platform, bringing together retailers, investors and industry leaders, and offering brands opportunities to expand internationally.
