Operating globally in consumer healthcare with brands such as Sensodyne, Parodontax, Otrivin, Voltaren, and Centrum, Haleon continues to reinforce its growth momentum in Turkey through strategic executive appointments.
Işıl Sağlam Balaban Appointed as Category Lead for Oral Health
Işıl Sağlam Balaban, who previously held senior marketing responsibilities for Sensodyne, Parodontax, and Corega within Haleon Turkey, has been appointed as Category Lead for Oral Health.
Educational & Professional Background: Balaban holds a Bachelor’s degree in Industrial Engineering from Sabancı University and a Master’s degree in Marketing Management from Bocconi University in Italy. She began her career as Assistant Brand Manager at Eczacıbaşı Consumer Products and later gained experience in marketing and market research at The Coca-Cola Company and Philip Morris International.
Scope at Haleon: Joining GSK Consumer Healthcare in 2020, Balaban most recently served as Senior Brand Manager at Haleon Turkey, managing brand communication, campaigns, and expert partnerships across the oral health portfolio. In her new role, she will lead all marketing activities, brand performance, and growth strategies for the oral health category.
Kristin Aslaner Aras Appointed as Category Lead for OTC & Wellness
Bringing over 15 years of experience across consumer health and FMCG sectors, Kristin Aslaner Aras has been named Category Lead for OTC & Wellness at Haleon Turkey.
Educational & Professional Background: A graduate of Koç University Computer Engineering, Aras previously held senior marketing and brand leadership roles at Abdi İbrahim, Nestlé Infant Nutrition, Menarini, and Cenovapharma. Most recently, she served as Marketing Director responsible for Consumer Health at Abdi İbrahim.
Scope at Haleon: Joining Haleon Turkey as of August 2026, Aras will lead growth strategies, brand performance, and market development across the OTC and Wellness categories.
With these appointments, Haleon Turkey will continue its growth across all strategic categories backed by a strong marketing structure.
