Celebrating a 20-Year Success Story
Beyaz Kağıt, a prominent player in the home cleaning products industry, marked its 20th anniversary with a large event held in Antalya.
Organized under the theme “We: Together, With Faith, To the Top,” the event brought together nearly 500 dealers, distributors, business partners, and employees from Türkiye and various parts of the world. The meeting highlighted both the company’s 20-year growth journey and its strategic roadmap for the future.
Strong Growth Message for 2026
Moderated by well-known Turkish actor İlker Ayrık, the event included a review of the company’s 2025 performance as well as the announcement of strategic targets for 2026.
Key topics discussed during the event included:
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Expansion in domestic and international markets
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Strategic production investments
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Innovation-driven product development
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Sustainability-focused manufacturing
Mustafa Doğrul, Member of the Board and Deputy General Manager of Beyaz Kağıt, emphasized that the company has reached leadership positions in multiple product categories and plans to further accelerate its growth.
Doğrul noted that the Asperox brand has maintained category leadership since 2020 and is now present in one out of every two households in Türkiye.
He also highlighted that the Sparx brand achieved leadership in the dishwasher capsule category within just one year, while the company operates the world’s third-largest capsule production facility.
In the laundry care segment, Peros has positioned itself among the top three players competing with global brands.
Innovation Drive with New Products
During the anniversary event, Beyaz Kağıt also introduced new products for the first time to its business partners.
Developed under the Peros, Asperox, and Sparx brands, the new products stand out with:
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High performance
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Practical usability
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Environmentally conscious formulations
The company expects these new products to support growth both in the domestic market and in more than 90 export destinations worldwide.
