DYO hosted its Wholesale Dealer Meeting to address the current status and future outlook of the paint industry. The meeting was attended by Feyhan Yaşar, Chairperson of Yaşar Holding and DYO Boya Fabrikaları; İdil Yiğitbaşı, Vice Chairperson of Yaşar Holding and DYO Boya Fabrikaları; and Mehmet Aktaş, CEO of Yaşar Holding. The gathering focused on macroeconomic conditions, market dynamics, evolving customer expectations, and operational practices designed to drive growth.
The company shared its upcoming sales and marketing strategies, field competitiveness initiatives, and new operational practices for the dealer channel, emphasizing speed, product alignment, and proximity to customers under shifting market conditions.
Economic Agenda Evaluated from the Dealers' Perspective
Turkey's economic environment and upcoming market expectations formed a major agenda item. DYO General Manager Yakup Benli and Vahap Munyar, President of the Association of Turkish Journalists (TGC), held a talk covering inflation and interest rate expectations, domestic demand patterns, and the construction and consumer markets. The discussion emphasized the necessity for businesses and dealers to adapt rapidly amidst high market uncertainties.
Additionally, DYO presented its new term commercial campaigns, support programs aimed at strengthening dealers' financial frameworks, and tools designed to enhance point-of-sale efficiency and market reach.
Executive Statement from General Manager Yakup Benli
Yakup Benli, General Manager of DYO, highlighted the dealer network as a key competitive advantage and stated:
Despite DYO’s extensive product range and proven product groups, its strength comes not only from its products and brand, but from our business partners across Turkey with whom we have walked together for years. We are going through a period where the market is changing and competition is reshaping. In such periods, being closer to the field, acting faster, and focusing on the right opportunities together are more important than ever. In the coming period, our goal is clear: to take steps together that enhance our dealers' competitiveness, support their trade, and expand DYO's market presence. For us, sustainable growth is achieved through developing together with our dealers.
