L’Occitane en Provence, celebrating its 50th anniversary, has collaborated with multidisciplinary designer Hande Özuysal for one of the most special projects in its history: the "Beauty Box." Combining the power of natural ingredients with strategic design, this exclusive collection also strengthens the brand's sustainability vision by supporting women's entrepreneurship through KEDV (Foundation for the Support of Women's Work).
Strategic Transformation in Design: The Hande Özuysal Signature
Creative consultant Hande Özuysal is the creative force reflecting L’Occitane’s half-century spirit onto the box designs and illustrations. Having shaped her career in Italy through studies in innovation and strategic design, Özuysal positions design not merely as an aesthetic element but as a "strategic communication language." Guiding the brand's packaging and visual identity processes, the artist reinterpreted L’Occitane’s Provence roots with a modern vision for this milestone project.
Half a Century of Craftsmanship and Sustainability Commitment
Surpassing 50 years in the skincare and fragrance industry, the L'Occitane Group views this milestone not just as a celebration of the past, but as a commitment to the future. Reaffirming its pioneering role in natural beauty, the brand has pledged to continue supporting entrepreneurs based on principles of craftsmanship, ethical production, and sustainability.
Strategic Support for Women’s Labor: KEDV Collaboration
The social responsibility pillar of the project features KEDV, one of Turkey's most established NGOs. Operating since 1986 to empower low-income women economically and socially, the foundation gains further visibility through this partnership.
Cooperative Support: Strengthening women's leadership in local development.
Economic Participation: Facilitating joint business ventures and developing product sales channels.
Social Impact: Directly reaching tens of thousands of women and children across Turkey every year.
By integrating commercial success with a social benefit model, L’Occitane once again highlights its mission of "responsible beauty."
