As part of its collaboration with the Turkish Football Federation, Erikli has carried its support for the Turkish National Football Team to store shelves through special bottle designs. The national team-themed Erikli bottles are now available to consumers, bringing the excitement of the cup into everyday life.
Developed under the “Sponsor of Those Thirsty for Cup Excitement” communication approach, the special packaging combines Erikli’s iconic blue with the red-and-white spirit of the national team. The designs reflect both the unifying power of football and the shared national excitement through the product experience.
Commenting on the collaboration, Neslihan Kara, General Manager of Nestlé Waters & Premium Beverages Business Unit, said:
We wanted to bring the cup excitement to life on our bottles as well. We are pleased to carry the national team enthusiasm into our consumers’ daily lives with our special-design bottles now available on shelves. We see this collaboration as a meaningful way to be closer to Türkiye’s shared excitement and wish our national team success.
Erikli’s special-design bottles strengthen the brand’s collaboration with the Turkish Football Federation while bringing national team enthusiasm to a wider consumer audience.
