Ela Çok Oksal Named Human Resources and HSE Director at ASAŞ

Manufacturing giant ASAŞ has officially appointed industry veteran Ela Çok Oksal—who brings 24 years of corporate pedigree from Vodafone and Borusan Group—as its new Human Resources and HSE Director.

As industrial automation curves, Industry 4.0 scaling, and transcontinental export volumes reshape modern manufacturing, the continuous viability of heavy industrial footprints relies directly on robust human-capital strategies and proaktif health, safety, and environmental (HSE) governance. Ranked 64th in the Top 500 Industrial Enterprises of Turkey registry, aluminum and architectural systems manufacturer ASAŞ has completed a primary C-suite alignment to fortify its operational governance. The enterprise announced the appointment of Ela Çok Oksal as its new Human Resources and HSE Director, effective June 15, 2026. Taking over the consolidated personnel matrix, Oksal will guide talent pipelines, workplace experience models, and zero-compromise safety parameters across the group’s five state-of-the-art production complexes.

A 24-Year Corporate Trajectory: From Vodafone to Borusan Group

Graduating from Marmara University with a degree in Economics, Ela Çok Oksal has constructed a versatile executive profile specializing in corporate transformation, multi-channel human resource planning, change management, and sustainable ESG frameworks. Her prominent career milestones include:

  • Telecommunications and HR Foundations (2002): Initiated her professional corporate path in 2002 within the Human Resources division of global telecom provider Vodafone.

  • Borusan Group Executive Tenure (2005 - 2026): Joining Borusan Group in 2005, Oksal executed diverse multi-functional roles spanning human resources, occupational health and safety, environmental protection, corporate communications, and strict sustainability planning.

  • Proven M&A and Leadership Pedigree: Throughout her tenure, she steered the human capital integration of complex mergers and acquisitions (M&A), designed high-performance corporate cultures, and optimized corporate leadership pipelines. Prior to joining ASAŞ, she served as the Vice President (CHRO) responsible for Human Resources, HSE, Corporate Communications, and Sustainability at Borusan Logistics.

Steering Human Capital Across 5 High-Tech Plants and 3,000+ Personnel

Established in 1990 and shipping to over 90 destination countries, ASAŞ operates as a global heavy manufacturing powerhouse anchored by 5 production facilities in the Akyazı, Sakarya corridor. Backed by 3,000 employees and a massive R&D spending profile supporting lines like aluminum profiles, composite spandrels, and window systems, Ela Çok Oksal’s executive framework will target specific operational fields:

  • Data-Driven HR Blueprints: Developing agile human resources strategies and data-driven employee experience structures to support the conglomerate's international export acceleration.

  • Talent Pipeline and R&D Support: Building advanced talent retention and recruitment models to continuously feed the enterprise's high-spec industrial design and product development cells.

  • Proactive HSE Systematization: Enforcing modern, tech-enabled safety and environmental monitoring across the production floor to eliminate occupational hazards, ensure zero-accident execution, and enforce environmental sustainability parameters.

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