From SEO to GEO: A New Era of Visibility
AI-powered search experiences are redefining the rules of visibility in digital marketing. Users no longer only scan result lists on traditional search engines; they can now ask artificial intelligence directly and make decisions based on a single synthesized answer.
In this new environment, ranking high in search results is no longer enough for brands. The real value lies in being included in the right context within AI-generated answers and becoming a recommended brand.
Developed through the collaboration of Softtech and Maxitech, MAXEO is positioned as one of the local platforms that brings the Generative Engine Optimization (GEO) approach to a systematic and measurable foundation in Türkiye.
MAXEO Measures Brands’ Position in the AI Ecosystem
MAXEO analyzes how often brands appear in AI tools, in which content contexts they are mentioned, and how they are positioned compared to competitors. The platform transforms these insights into strategic actions that help brands improve their visibility in AI-generated answers.
This approach is especially critical for e-commerce and D2C brands. AI systems are no longer just tools that provide information; they recommend products, compare alternatives, and influence purchasing decisions.
For brands that are not included in AI recommendation spaces, the risk of losing visibility in digital competition is becoming increasingly significant.
“We Are Defining the GEO Platform in Türkiye”
Softtech General Manager M. Bülent Özçengel stated that visibility in the age of artificial intelligence has become a new performance area that must be managed strategically.
Özçengel emphasized that MAXEO is not only a new product, but also a proactive response to the changing rules of the digital world from a global perspective:
Visibility in the age of artificial intelligence is a new performance area that must be managed strategically. This innovation collaboration between our Softtech Innovation team and Maxitech is not only about developing a new product; it also means creating a proactive response to the changing rules of the digital world with a global perspective. With Maxeo, we are defining the GEO platform in Türkiye and ensuring that brands are represented correctly in the artificial intelligence ecosystem.
Özçengel also noted that MAXEO aims to continuously improve its platform capabilities by closely following changes in the AI ecosystem. In the long term, the platform aims to become a lasting and reliable discoverability infrastructure for brands in an “AI-first” world.
“Being the Recommended Brand Creates Competitive Advantage”
Maxitech CEO Burak Arık highlighted that AI-powered search experiences are fundamentally changing user behavior and the way brands are positioned in the digital world.
Arık explained the new meaning of visibility as follows:
Users no longer scan lists; they make decisions by receiving a single synthesized answer directly from artificial intelligence. In this new order, visibility no longer means only being discoverable; it means becoming the recommended brand. We developed Maxeo precisely based on this need.
Arık added that, through the strong innovation collaboration with Softtech, they are bringing GEO to businesses and offering brands a product that provides competitive advantage in an “AI-first” world.
A Local Solution for the AI-First Marketing World
The emergence of MAXEO is the result of the integrated innovation model between Softtech and Maxitech. While the GEO idea and product requirements were shaped by Maxitech, the design and MVP development processes were carried out by the Softtech Innovation team.
This collaboration model demonstrates that Softtech is not only a technology provider, but also a player that builds new categories, develops products, and leads transformation in an “AI-first” world.
The platform makes brands’ digital identities in the AI ecosystem more visible, measurable, and manageable, pointing to a new category in marketing that goes beyond SEO.
About Softtech
Softtech has been operating as one of Türkiye’s leading technology companies since 2006. With expert teams in its Istanbul and Ankara offices, the company delivers technology solutions while closely following global technology trends through its Silicon Valley-based subsidiary Maxitech.
Placing artificial intelligence technologies at the center of its solutions and business processes, Softtech integrates innovation and intrapreneurship into its main strategy. The company develops digital transformation-focused and sustainable solutions for business partners operating in various sectors, particularly banking and finance.
About Maxitech
Based in Silicon Valley, Maxitech connects institutions seeking to accelerate their innovation processes with leading technology startups. It supports the implementation and scaling of new technologies by enabling strong collaborations between companies and startups.
Maxitech also identifies market needs at an early stage, develops new products and solutions in these areas, and brings them to life through incubation processes. Through its strong network in the Silicon Valley ecosystem, Maxitech also supports high-potential startups by investing in them through its investment fund.
