Within the construction chemicals and building materials industry, the calibration of traditional dealer networks toward digitalization and modern governance practices plays an essential role in sustaining supply chain resilience. Addressing this institutional transformation requirement, Saint-Gobain Construction Chemicals engineered a specialized development community aimed at second-generation leaders who are either preparing for or have recently completed managerial successions.
The platform, branded as "Nextors," offers a peer-to-peer sharing and networking architecture for young executives navigating identical operational loops, managerial bottlenecks, and sector-wide expectations. Maintained via continuous training sequences, technical seminars, and digital workshops, the program moves beyond conventional supplier-dealer equations. It focuses on anchoring institutional memory during intergenerational transition milestones and reinforcing the long-term competitiveness of strategic channel partners.
The Launch Event and Strategic Computational Panels
Serving as the operational baseline of the community, the three-day convention in Bodrum featured comprehensive review tracks addressing macroeconomic indicators, sustainable building design requirements, artificial intelligence deployment, and visionary leadership models. Moderated by Mirgün Cabas, the panels hosted prominent expert speakers including Sedat Bayrak, Mert Başaran, Serdar Kuzuloğlu, Yüce Zerey, and Evrim Kuran to provide strategic and corporate direction for the participants.
Shifting Management Methodologies in Dealer Networks
Evaluating the demographic realignment of distribution networks, the positioning of emerging field actors, and the conglomerate's overarching channel management criteria, Weber Turkey Vice General Manager and Sales & Marketing Director Gökmen Ersoy noted:
We share a highly robust bond with our dealers based on long years of operation and mutual trust. Today, the second generation is stepping up to lead the businesses established through years of dedication. Our next-generation partners are configuring their own operational systems, managing teams, and navigating competitive terrains. Concurrently, they shoulder the massive responsibility of adapting their organizations to a fluid global environment because they must preserve and further scale past successes. We wanted them to know that they will never walk alone against these challenging contemporary dynamics. Moving from this core principle, we reconstructed our historical relationship through a brand-new approach calibrated to the world, vocabulary, needs, and expectations of the younger generation. This is how the Nextors community was materialized. It has evolved into a shared platform for those showing the courage to merge respect for the past with responsibility toward the future—an ecosystem for the new actors on the field. We are resolute in standing by our next-generation business partners, guiding their paths, supporting them through diverse perspectives, and building the cities of tomorrow together.
