Talya Bitkisel, a brand with nearly 23 years of experience in food supplements and aromatherapy products, has launched a USD 6 million factory investment process as of 2025. With this major step, the company aims to increase its monthly production capacity in food supplements from 1 million units to 10 million units as of 2026.
Established on a total area of 10,000 square meters, the new production facility is undergoing a comprehensive transformation in production infrastructure through planned new production lines. Under the investment plan, production lines for food supplements, vitamins, and aromatherapy products will be commissioned gradually starting in early 2026. Once the process is completed, Talya’s monthly production capacity in the food supplement segment is expected to rise from 1 million units to 10 million units.
Aiming to Strengthen Its Presence in Export Markets
Talya Bitkisel currently exports to more than 40 countries and aims to deepen its presence in export markets through its ongoing investment process. One of the key milestones in the company’s growth journey was the strategic collaboration with OYAK in 2023. This partnership strengthened Talya’s corporate and financial structure and provided a solid foundation for its long-term investment and scaling goals.
As the Global Market Moves Toward USD 300 Billion, Talya Prioritizes Trust and Science
Commenting on the overall outlook of the sector and Talya’s positioning for 2026, Talya Bitkisel Founder M. Halis Ertaş noted that the global food supplement and vitamin market is currently around USD 200 billion, and is expected to approach USD 300 billion within the next 5–6 years.
Ertaş emphasized that Türkiye is among the countries that can benefit from this growth due to its botanical diversity, production infrastructure, and geographic location. He also highlighted that the visibility of Türkiye-origin production is steadily increasing in international markets, especially for products based on botanical ingredients and natural formulations.
Stressing that the sector is now shaped not only by rapid growth but also by a science-based and trust-oriented development process, Ertaş stated:
“The source of botanical ingredients, traceability, and production standards will be the key topics shaping the industry in the coming period. While increasing our production capacity, our focus is not only on volume, but also on quality, traceability, and scientific references.”
Talya Targets an Average of 50% Growth in Both Domestic and Export Markets in 2026
Ertaş also underlined that Talya’s positioning in the U.S. market is one of the main pillars of the company’s export and scaling strategy. He stated that they are carrying their nearly 23 years of production experience to a larger-scale and more sustainable structure through the ongoing investment process.
Sharing their growth expectation for 2026, Ertaş said:
“While increasing our production strength in Türkiye, we also aim to accelerate our growth in international markets through our company in the United States. As of 2026, we foresee average growth of around 50% both in the domestic market and in exports. Our goal is to build a lasting and sustainable brand structure in international markets, especially the U.S., while reinforcing reliability in the domestic market, by approaching food supplements, vitamins, and aromatherapy within the same scientific framework.”
About Talya
Talya Bitkisel is a brand that has been operating in the fields of food supplements and aromatherapy products for nearly 23 years. With its science-based production approach, traceable raw material structure, and a seed-to-shelf production model, Talya offers a broad product portfolio ranging from essential and fixed oils to botanical extracts, vitamins, and food supplements. Exporting to more than 40 countries, including Türkiye and the United States, Talya continues its efforts to increase the international recognition of Türkiye-origin food supplements and aromatherapy products.
