On the opening day of Brand Week Istanbul, the panel titled "Trust Starting Locally, a Brand Expanding Globally" at the Inspiration Hall brought together Orzax CEO Yunus Emre Alimoğlu and Çağla Şikel under the moderation of Yekta Kopan to discuss the brand's history, its international vision, and evolving consumer health needs.
At the Healing Hall, the panel "Architecture of Trust: Building Reputation from Data to the Field" featured Veri Enstitüsü Founder Bekir Ağırdır, Orzax CEO Yunus Emre Alimoğlu, and Orzax Marketing and Corporate Communications Director Müge Turan, moderated by pharmacist Adile Özdağ, focusing on scientific methods and sustainable reputation building in healthcare.
Global Operations in 55 Countries and "Most Reputable Brand of the Year"
Key operational figures and recognitions highlighted during the event include:
Localization and Global Reach: While imported products made up roughly 90% of the Turkish food supplement market in 2004, domestic production now accounts for 70–80%. Orzax operates with its own representatives in 9 countries and exports to 55 countries through distributor networks.
Reputation Benchmark: In a research study conducted by Veri Enstitüsü and MediaCat, Orzax was named the "Most Reputable Brand of the Year," ranking first in 7 out of 8 evaluated categories.
Felis Award: At the 21st Felis Awards organized by MediaCat, Orzax was granted an award for its awareness project titled "Invisible Pains" (Görünmeyen Ağrılar).
Executive and Speaker Statements
Yunus Emre Alimoğlu, CEO of Orzax:
“Trust is very difficult to earn. We built our current reputation by focusing on executing our business in the best possible way. We had a dream: to expand a brand built in Turkey into global markets. Simultaneously, we acted with the vision that whenever a healthcare professional needs a food supplement formulation, it should exist within Orzax’s portfolio. At our core, we shape our story around healthcare professionals, pharmacists, and physicians, developing our formulations in the light of scientific knowledge.”
Müge Turan, Marketing and Corporate Communications Director at Orzax:
“At Orzax, we weave our efforts meticulously across all these operational areas. Because we operate in healthcare, quality is of paramount importance to us and constitutes the basis of our promise to consumers. If we wish to grow steadily and ensure long-term consumer trust, we must maintain a consistent and sustainable approach across every domain.”
Bekir Ağırdır, Founder of Veri Enstitüsü:
“Orzax ranked first in seven of the eight parameters evaluated in our research. In my view, the single most defining factor setting Orzax apart from its competitors was its balanced performance across all eight areas.”
Çağla Şikel:
“Rather than merely focusing on what we consume, I believe we must understand why we use a specific product. Reaching this awareness is essential.”
Adile Özdağ, Pharmacist:
“In such an ecosystem, reputation is far too critical a matter to be left to chance, coincidence, or seasonal rhetoric.”
