The U.S. dietary supplement market, which exceeds $50 billion annually, offers significant growth opportunities for Turkish producers. Rising demand in natural products, vitamins, aromatherapy and wellness categories continues to support the positioning of Türkiye-based brands in global markets.
As part of this growing momentum, T.C. Chicago Consul General Tahir Bora Atatanır and Chicago Commercial Attaché Dr. Ahmet Samet Tekoğlu visited Talya Bitkisel’s headquarters in Chicago.
During the visit, the delegation met with Talya Bitkisel Founder M. Halis Ertaş to discuss the company’s U.S. operations, export activities, growth targets and Türkiye’s production potential in natural products.
Positioning of Turkish Brands in the U.S. Market Discussed
The meetings held in Chicago focused on the global growth potential of Türkiye-based production and the positioning of Turkish brands in the U.S. market.
Development opportunities for Türkiye-origin brands in the wellness, vitamin, aromatherapy and dietary supplement categories were also among the key topics discussed.
Talya Bitkisel has been operating in the U.S. market for 10 years through its U.S.-based structure, Talya Herbal LLC. The company currently brings its products to consumers across all 50 states, contributing to the international recognition of Turkish-origin herbal products.
Türkiye’s Dietary Supplement Products Gain Ground Globally
The dietary supplements and aromatherapy products sector continues to grow worldwide.
Türkiye stands out in this market with its rich botanical diversity, production capacity and strong potential in natural products.
With its product range in vitamins, aromatherapy and dietary supplements, Talya Bitkisel is among the brands carrying Türkiye’s production strength to international markets.
As the first Turkish brand in its sector to establish a company in the U.S., Talya continues to attract the interest of American consumers with a strong awareness of healthy living.
“We Bring Our Domestic and National Products to Consumers in All 50 U.S. States”
Commenting on the visit, Talya Bitkisel Founder M. Halis Ertaş said the U.S. market is one of the world’s largest and most dynamic markets for wellness and natural products.
Ertaş stated:
The U.S. market is one of the largest and most dynamic markets in the world in the field of wellness and natural products. For nearly 10 years, we have been operating in this market through our U.S. structure and continue to represent Türkiye’s production strength on an international scale. During this visit, we had the opportunity to evaluate both the development of our sector and the export potential of Türkiye-origin producers. Türkiye has very strong potential in dietary supplements and aromatherapy products, and as Talya, we aim to make this potential visible on a global scale. In the coming period, we aim to continue our growth in different markets, particularly in the U.S. We thank our Consul General and Commercial Attaché for their kind visit.
Talya Bitkisel continues to represent Türkiye’s production strength in natural products, dietary supplements and aromatherapy through its activities in the U.S. market.
