L’Oréal Türkiye has announced the results of an independent socio-economic impact study as it celebrates its 40th anniversary in the country. According to the findings, the company has generated a total economic impact of TRY 40 billion across its value chain. The study also reveals that each job created by the company produces a 12x multiplier effect within the broader ecosystem.
Operating with its headquarters and distribution center in Istanbul, L’Oréal Türkiye manages a portfolio of 22 global brands and directly employs approximately 1,000 people. Its economic footprint extends beyond the cosmetics sector, creating value across retail, logistics and service industries.
Beauty market continues to expand in Türkiye
The study highlights strong growth trends in the global beauty industry, which reached EUR 290 billion in 2024, marking a 4.5% increase year-on-year. The market is expected to grow to EUR 380 billion by 2030, with an additional 750 million consumers joining the current base of 4.2 billion.
In Türkiye, the beauty market reached TRY 217 billion in 2025 and is projected to grow to TRY 384 billion by 2033, reflecting strong long-term momentum.
Türkiye positioned as a strategic hub
Vanya Panayotova, Country General Manager of L’Oréal Türkiye, emphasized the country’s strategic importance within the group:
“The Turkish beauty market is gaining strong momentum with its economic potential and cultural dynamism, positioning itself as a strategic hub for Europe. In 2025, the market recorded 33% value growth and 5% volume growth, while L’Oréal Türkiye outperformed the market with 37% value growth. At a time when global market growth remains around 1%, Türkiye’s performance clearly demonstrates its high potential.”
Panayotova added that the company aims to grow at 1.5 to 2 times the market rate, driven by innovation and expanding consumer reach.
Strong focus on diversity and social impact
L’Oréal Türkiye continues to stand out with its commitment to diversity and inclusion, with 50% of leadership positions held by women as of 2024. The company was also ranked among the top 50 companies globally in diversity, equity and inclusion according to the 2025 DIAL Global Index.
Through its “For Women in Science” program, L’Oréal Türkiye has supported 128 women scientists to date, making it one of the longest-running corporate social responsibility initiatives in the country. In addition, its youth employment program created 127 job opportunities for individuals under the age of 30 in 2024.
With its inclusive supply chain approach, the company provides sustainable value to 125 stakeholders, supporting women entrepreneurs, SMEs and experienced professionals.
L’Oréal Türkiye continues to expand its impact by strengthening its ecosystem with a people- and society-centered approach, aligned with its mission to create beauty that moves the world.
