Swiss flavour and fragrance company dsm-firmenich has advanced its regional growth strategy with the opening of Po ONE Lab in Riyadh. The new space, created in collaboration with luxury fragrance concept store Villa Po ONE, is positioned as a fresh meeting point for the city’s evolving fragrance culture.
A New Hub Built Around “Inspiration, Experimentation, and Storytelling”
Po ONE Lab is described by dsm-firmenich as a dedicated hub for “inspiration, experimentation, and storytelling.” The company stated that the space will offer an immersive environment for brands, creators and fragrance enthusiasts to explore the ingredients, tools and narratives shaping contemporary scent creation.
Commenting on the launch, Olivier Viejo, Vice President of “Fine Fragrance” for IMAT (India, Middle East, Africa and Turkey) at dsm-firmenich, said:
“Our collaboration with Po ONE Lab represents a new chapter in our focus of investment in Saudi Arabia, a focus where creativity, cultural expression and innovation will converge.”
Viejo added:
“It is a space meant to inspire, where the richness of regional traditions meets the possibilities of modern fragrance design.”
Seven Fragrances Inspired by Saudi Arabia
To mark the opening, dsm-firmenich also unveiled an exclusive collection of seven fragrances inspired by seven iconic destinations across Saudi Arabia. The range highlights ingredients and accords reflecting the region’s cultural and natural heritage, including references to the “royal rose air” of Taif and the “golden date landscapes” of Al Qassim.
The collection was created by dsm-firmenich perfumers Honorine Blanc, Hamid Merati Kashani, Carmita Magalhaes and Abdulkader Fattouh.
Villa Po ONE: “A More Lasting and Deeper Experience”
Saeed Al-Kayar, Creative Director and Co-Founder of Villa Po ONE, said the new space will help elevate the fragrance experience in Riyadh:
“The creation of a dedicated fragrance space in Riyadh will allow us to offer our guests a more lasting and deeper experience.”
Al-Kayar added:
“Through Po ONE Lab and our partnership with dsm-firmenich, we can share our expertise in fragrance and luxury in a more permanent space.”
