Abdi İbrahim, the leading player in the Turkish pharmaceutical industry, has made a strategic senior appointment to bolster its global presence and modernize its organizational structure. Burak Şen, who brings over 17 years of experience in marketing, sales, and market access across diverse geographies—including the Gulf region and South Africa—has officially assumed his role leading the company’s international marketing strategies.
17 Years of Global Industry Expertise
A graduate of Istanbul Technical University’s Management Engineering department with a master’s degree in International Business from the University of Erlangen-Nuremberg in Germany, Burak Şen returns to Abdi İbrahim, where he originally began his career. Most recently, Şen spent a decade at Eli Lilly and Company, holding key leadership positions such as Marketing Manager for South Africa, Senior Marketing Manager for Turkey, and Country Manager for the Upper Gulf region (Kuwait and Qatar).
Driving Strategic Growth and Operational Excellence
In his new capacity, Şen will shape Abdi İbrahim’s marketing vision across international borders. His core responsibilities include:
Developing end-to-end marketing strategies for international markets.
Supporting commercial growth targets and optimizing market access processes.
Strengthening organizational structures and ensuring operational excellence in foreign territories.
A 114-Year Vision of "Healing Lives"
Guided by its mission to improve lives for 114 years, Abdi İbrahim aims to fortify its competitive edge in the global arena through an experienced leadership team. Şen’s multi-market competency in business strategy and cross-functional collaboration is expected to play a pivotal role in the company's global expansion projections.
