Brisa, Turkey's leading tire manufacturer, continues its global expansion through its Lassa brand. Exporting to 84 countries, Lassa meets drivers at over 6,000 global points of sale and reinforces its international physical footprint through more than 250 branded signage stores.
In the “Top 1000 Exporters of Turkey 2025” ranking published by the Turkish Exporters Assembly (TIM), Brisa sustained its sector leadership as the only tire manufacturer listed in the top 100.
Market Leadership in Five Countries and European Expansion
Lassa's global growth trajectory is supported by strategic regional positioning:
Market Leader In: Morocco, Egypt, Moldova, Uzbekistan, and Azerbaijan.
Major Market Player In: Ukraine, Bulgaria, Serbia, Libya, Iraq, and Tunisia.
Top European Growth Markets: Germany, Italy, Croatia, Romania, and Montenegro.
Signage Retail Network: Having opened its first branded stores in Singapore, Kazakhstan, and Moldova within the last three years, Lassa operates branded signage stores across Bulgaria, TRNC, Egypt, Georgia, Iraq, Kazakhstan, Kosovo, Lebanon, Libya, North Macedonia, Moldova, Montenegro, Morocco, Singapore, Malaysia, Spain, Tunisia, Ukraine, and Uzbekistan.
Manufacturing Strengths of İzmit and Aksaray Plants
Brisa exports 34% of total tire production from its İzmit and Aksaray facilities. In 2025, approximately 1.5 million tires produced at the smart Aksaray plant (commissioned in 2018) were shipped to 49 different countries.
Statement from Brisa CEO Vecih Yılmaz
Vecih Yılmaz, CEO of Brisa, evaluated Lassa's international footprint:
Lassa’s export journey is not merely about reaching more countries; we aim to establish a permanent and trusted presence in every market we operate in. Becoming the market leader in five countries today is the direct result of our product quality, manufacturing and R&D competence, long-term partnerships, and sustained investments. While connecting tires developed and manufactured in Turkey with drivers globally, we continue creating long-term value. In 2025, we achieved 4.7 million units of Lassa tire sales across export markets. We export 34% of the tires produced in our İzmit and Aksaray facilities. Backed by over 40 years of export experience, our objective is to accelerate export growth and reinforce our leadership positions.
About Brisa
Established through the partnership of Sabancı Holding and Bridgestone Corporation in 1988 following Lassa's initial foundation in 1974, Brisa operates with an annual production capacity of 14.5 million tires and over 3,000 employees across its İzmit and Aksaray smart manufacturing facilities. Its portfolio includes Bridgestone, Lassa, Dayton, Bandag, and Veloxia, complemented by mobility ecosystems such as Otopratik, Propratik, Lastik.com.tr, Mobilfix, Profleet, Probox, Lastik Oteli, and Arvento fleet telematics. Brisa’s climate reduction targets are approved by the Science Based Targets initiative (SBTi).
