A shared focus on performance under pressure
CLEAR has announced a global partnership with Oracle Red Bull Racing, positioning the collaboration around peak performance in extreme conditions. The brand says it aims to connect its scalp-care expertise with the high-intensity environment of Formula 1.
Global activation plan starting in 2026
From the 2026 season, the partnership is set to be activated across Asia, EMEA and Latin America through an integrated programme spanning brand storytelling, digital and social content, retail activations and fan engagement. CLEAR branding will feature on the RB22 car and will also appear on the balaclavas of four-time World Champion Max Verstappen and Isack Hadjar.
What the executives said
Mohamed Elsharkawy, Global Brand Vice President at CLEAR, said:
“CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR HEAD can make a major difference.”
Nick Stocker, Group Commercial Director at Oracle Red Bull Racing, added:
“Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team.”
Source: cosmeticsbusiness.com
