Sebamed, recognized for its scientific approach to skincare and its signature pH 5.5 value, officially unveiled its latest campaign, "Listen to Your Body, the Balance You Seek for Your Skin is at Sebamed." The launch, held in collaboration with Hepsiburada, aims to strengthen the brand's digital reach while encouraging individuals to reconnect with their bodies amidst the fast-paced nature of modern life. The campaign focuses on the importance of correctly interpreting skin signals, such as dryness or dullness, as indicators of a fundamental need for balance.
Holistic Care and Digital Content Strategy
The digital facet of the campaign features content creators Eda Zamanpur, Nil Aylin, and Selin Dereli. A digital film produced for the launch emphasizes that every body has its own unique rhythm. Through the personal skincare routines of these influencers, the campaign illustrates the process of discovering real skin needs by listening to bodily signals. This strategy conveys the message that self-care is not merely a routine but a process of understanding and harmonizing the body.
Diverse Product Portfolio and Revamped Deodorant Line
Sebamed highlighted its extensive range of products tailored to various skin and hair requirements during the launch. Key product groups and their specific functions include:
Anti-Aging Care: The Wrinkle Filler Serum, featuring a Triple Hyaluronic Complex.
Acne-Prone Skin: The Clear Face cleansing foam, designed for gentle purification.
Sun Protection: The Sun family of creams and lotions with UVA and UVB filters.
Hair and Personal Care: Anti-hair loss and anti-dandruff shampoos, alongside a completely revamped deodorant series available in aerosol, roll-on, and spray formats.
"Our Goal is to Accompany the Consumer’s Journey to Balance"
Gözde Gündüz Shavky, Marketing Director at Perrigo, summarized the philosophy behind the campaign:
In the intensity of daily life, we often ignore the signals our bodies send us. However, our skin and hair are constantly telling us what they need. Our goal with this campaign is to inspire our consumers to listen to their own bodies. With our expertise based on pH 5.5, we will continue to accompany everyone on their journey to find their own balance.
By shifting the focus from "perfection" to "knowing and correctly meeting one's needs," Sebamed aims to provide a balance-oriented guide for both personal care professionals and consumers in this new communication era.
