# PwC Global CEO Survey: “Speed” and “Confidence” Pressures Intensify Across Business Leaders

> With 4,454 CEOs from 95 countries participating, the report reveals declining revenue expectations and mounting pressure from rapid technological transformation.

Published: 2026-04-13T14:01:00+00:00
Language: en
Categories: [News](https://chemexworld.com/en/categories/news.md)

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## Content

PwC’s **29th Global CEO Survey**, one of the most comprehensive assessments of global business sentiment, highlights growing uncertainty and transformation pressure among business leaders worldwide. The study gathered insights from **4,454 CEOs across 95 countries**, including **84 CEOs from Türkiye**.

### Revenue Expectations Hit a 5-Year Low

According to the report, only **30% of global CEOs** are highly confident about revenue growth over the next **12 months**, while in Türkiye, this figure drops to **24%**.

This gap reflects a more cautious outlook among Turkish executives, shaped by macroeconomic uncertainty and structural challenges.

### Technological Transformation Emerges as Top Concern

The inability to keep pace with rapid technological change has become the leading concern among CEOs:

- **42% of CEOs globally and in Türkiye** cite the speed of technological transformation, including AI, as their primary concern

- **24% globally** and **29% in Türkiye** question whether their innovation capabilities are future-ready

- Concerns about long-term business sustainability stand at **19% globally** and **21% in Türkiye**

These findings indicate that beyond investment, **organizational agility and capability transformation** are becoming critical success factors.

### Limited Financial Impact from AI Investments

Despite increasing investment, the financial impact of AI remains limited:

- **30% of global CEOs** report no tangible returns from AI investments

- In Türkiye, **55% of companies** state they have not yet seen any benefits

This suggests ongoing challenges in effectively integrating AI into core business operations.

### Higher Risk Perception in Türkiye

Risk perception over the next **12 months** shows notable divergence between Türkiye and global trends.

Globally, the top threats are:

- **Cyber risks (30%)**

- **Inflation (25%)**

- **Geopolitical tensions (23%)**

In Türkiye, however:

- **Cyber risks (41%)**

- **Inflation (39%)**

are perceived as significantly higher, indicating a more vulnerable outlook among local leaders.

Additionally, tariffs remain a concern, with **29% of CEOs** expecting them to negatively impact profit margins.

### “The Wait-and-See Era Is Over”

Commenting on the findings, **Cenk Ulu**, Senior Partner at PwC Türkiye, emphasized the urgency of adaptation:

> “The ‘speed’ concern expressed by 42% of CEOs highlights the need for strong leadership and capability transformation to turn AI investments into real growth engines.
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> In an era of uncertainty, competitive advantage will come not just from investing in technology, but from combining it with operational agility and transforming it into sustainable business models.”

## Source

[Marketing Türkiye](https://www.marketingturkiye.com.tr/haberler/kuresel-ceo-arastirmasi-turk-ceolarin-en-buyuk-endisesi-hiz-ve-guven/)