# Global Fragrance Industry Gathers in Istanbul: Türkiye’s First Perfume Awards Announced

> Marie Claire Fragrance Awards, held for the first time in Türkiye with MG International as platinum sponsor, brought together leading global fragrance players in Istanbul.

Published: 2026-04-09T11:06:00+00:00
Language: en
Categories: [Cosmetics and Personal Care](https://chemexworld.com/en/categories/sectors/cosmetics-and-personal-care.md), [Events](https://chemexworld.com/en/categories/more/events.md)

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## Content

One of the most respected events in the global fragrance industry, the **Marie Claire Fragrance Awards**, was held in Türkiye for the first time this year under the **platinum sponsorship of MG International Fragrance Company**. Hosted in Istanbul, the ceremony brought together key players of the global perfume ecosystem, marking a significant turning point for the sector.

More than just an awards ceremony, the event delivered a multi-layered experience where **tradition met innovation**, **local heritage intersected with global vision**, and **art converged with industry**. From Türkiye’s long-established cologne tradition to emerging niche perfume houses, the entire fragrance ecosystem gained international visibility.

![](https://chemexworld.com/storage/uploads/duygu_besbicak.jpg)

### Türkiye’s Fragrance Ecosystem Gains Global Positioning

**Duygu Beşbıçak**, Corporate Communications Director at MG International, emphasized the strategic importance of the event:

> “Hosting the Marie Claire Türkiye Fragrance Awards for the first time is a highly significant and strategic step in ensuring that Türkiye’s deep-rooted fragrance heritage and strong production capabilities gain the international visibility they deserve.
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> This event is not just an awards platform, it serves as a powerful showcase that repositions our fragrance culture on a global scale. At MG International, we prioritize carrying this rich heritage forward with a global vision.
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> We believe such platforms will pave the way for new collaborations, support value-added production, and bring Türkiye’s unique fragrance story to wider audiences.”

### Honoring a Legacy in the Industry

One of the most symbolic and emotional moments of the evening was the presentation of the **Lifetime Achievement Award** to **Mişel Gülçiçek**, Honorary Chairman of MG International, by renowned fragrance historian **Élisabeth de Feydeau**.

Recognized for his contributions spanning more than **50 years**, Gülçiçek’s award represented not only an individual achievement but also the global recognition of Türkiye’s fragrance heritage.

Additionally, MG International’s contributions to the global fragrance industry were acknowledged with a plaque presented to Deputy General Manager **Bülent Konca**.

![](https://chemexworld.com/storage/uploads/aslan_gulcicek.jpg)

### International Jury with Multidisciplinary Expertise

The evaluation process was led by an international jury composed of leading experts from perfumery, academia, publishing, and fragrance history.

Among the jury members were:

- **Aslan Gülçiçek**, CEO and Master Perfumer at MG International

- **Prof. Dr. Ayten Altıntaş**

- Fragrance historian **Élisabeth de Feydeau**

- Marie Claire International Fashion & Beauty Director **Florence Deladrière**

- **Dr. Maren Protzen**, President of the German Society of Perfumers

This diverse structure ensured that the evaluation process integrated both scientific rigor and creative perspective.

### 2026 Winners: From Niche to Mainstream Excellence

Awards were presented across a wide range of categories reflecting the diversity of the fragrance industry. Key winners included:

- **Lifetime Achievement Award:** Mişel Gülçiçek

- **Best Women’s Fragrance:** Atelier Rebul – Elixir 4

- **Best Men’s Fragrance:** Atelier Rebul – J.C.R

- **Best Unisex Fragrance:** Soul of Caria – Fig Royale

- **Best Niche Fragrance:** OJUVI – Gold

- **Best Home Fragrance:** Atelier Rebul – J.C.R Reed Diffuser

Innovative projects in areas such as artistic collaborations, sensory design, and fragrance entrepreneurship were also recognized.

![](https://chemexworld.com/storage/uploads/luset_gulcicek.jpg)

### Istanbul Emerges as a Fragrance Hub

The event highlighted Türkiye’s manufacturing strength, R&D capabilities, and creative potential in the fragrance and cosmetics sector. It also reinforced Istanbul’s positioning as a regional hub for the global fragrance industry.