# Eker Turns Packaging into a Platform for Autism Awareness

> Marking April 2 World Autism Awareness Day, Eker has redesigned its product packaging with awareness messages. The company’s OBİG employment model transforms inclusive business practices into a visible social impact initiative on store shelves. Consumers are invited to become part of this meaningful movement.

Published: 2026-04-10T08:35:00+00:00
Language: en
Categories: [Packaging and Packing](https://chemexworld.com/en/categories/sectors/packaging-and-packing.md)

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## Content

Eker Dairy Products has taken its social responsibility efforts a step further by introducing special packaging designs as part of **Autism Awareness Month**. The initiative highlights the importance of integrating individuals with autism into social and economic life, reaching a wider audience through everyday consumer products.

Since **2018**, Eker has been implementing the **“Individuals with Autism in the Workforce” (OBİG)** model in collaboration with the Tohum Autism Foundation. Today, the company employs **14 individuals with autism**, making inclusive employment a core element of its production culture.

### Packaging as a Medium for Social Impact

As part of the initiative, special awareness messages are featured on the packaging of:

- **Ayran (1000 ml and 300 ml)**

- **Strained Yogurt (900 g)**

- **Bucket Yogurt (2000 g)**

- **Efsane Yogurt (750 g)**

The message “We work and produce together with our colleagues with autism” stands out on the redesigned packaging. Supporting statements emphasize collaboration, inclusivity, and a workplace culture where every individual’s contribution is valued.

### OBİG Model Sets an Industry Benchmark

Eker’s OBİG model has evolved beyond a standard employment program into a **social innovation model** that inspires the industry. With an estimated **2 million individuals with autism** in Türkiye and low workforce participation rates, such initiatives play a critical role.

The company also provides consultancy to expand this model. Over the past **2 years**, collaborations with leading companies and a civil society organization in Azerbaijan have enabled **18 additional individuals with autism** to enter professional life.

### From Experience to Knowledge

Eker has transformed its field experience into an academic resource to ensure long-term impact. The publication titled **“Individuals with Autism in the Workforce: Job Coaching Training Book”** serves as a comprehensive guide for job coaches, HR professionals, and employers.

The book presents both theoretical and practical frameworks to support the integration of individuals with autism into the workforce.

### A Strong Message for an Inclusive Future

Through its inclusive employment practices and awareness-driven communication strategy, Eker demonstrates that a workplace where diversity thrives is both possible and sustainable. Throughout April, consumers can support this social transformation by choosing Eker products featuring special packaging.