# Duygu Özer Named Marketing Director and Board Member at Barilla Turkey

> Barilla Turkey has appointed former PepsiCo and Mondelez executive Duygu Özer, who brings 18 years of FMCG pedigree, as its new Marketing Director and Executive Board Member.

Published: 2026-06-25T07:41:00+00:00
Language: en
Categories: [Prices](https://chemexworld.com/en/categories/business-world-markets/prices.md)

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## Content

Within fast-moving consumer goods (FMCG) and food processing segments, shifting consumer behaviors and fast-evolving Gen Z demographic dynamics force multi-national players to iterate their market penetration blueprints via agile innovation pipelines and robust brand communications. Optimizing its regional commercial positioning and corporate growth vectors, Italian food icon **Barilla** integrated industry veteran **Duygu Özer** into its upper governance matrix. Registered across corporate assignment tracking indexes as of **June 25, 2026**, the strategic alignment places Özer inside the company's Executive Board, directly tasking her with shaping macro commercial development pathways for the region.

## Anchoring the Strategic Footprints of Barilla, Filiz, and Wasa

Under her new executive remit, Duygu Özer will control the operational steering and communication architectures of a highly diversified premium portfolio. Her core operational mandates encompass specific target areas:

- **Multi-Brand Ecosystem Governance:** Beyond the flagship **Barilla** brand, Özer inherits total marketing and strategic oversight of **Filiz**, a baseline heritage pasta brand in Turkey, alongside **Wasa**, the global category pioneer in crispbreads and healthy nutrition.
- **Omnichannel Strategy Execution:** She will directly lead cross-functional operations spanning strategic marketing, long-term portfolio innovations, conceptual product diversification, and integrated brand communication (marcom) lines.

## A Proven FMCG Trajectory: From PepsiCo and Mondelez to Boğaziçi Pedigree

Graduating from the historic Italian High School, Duygu Özer compiled an advanced academic foundation, securing her Master's degree from the **Department of Economics at Boğaziçi University**. Her 18-year executive trajectory maps across major multi-national milestones:

- **PepsiCo Executive Tenure (8.5+ Years):** Holding senior commercial roles within the beverage giant, Özer controlled the marketing infrastructure for **Lipton Ice Tea** for nearly five years, steering high-visibility growth models and innovative communication frameworks optimized for Gen Z. Furthermore, she orchestrated the strategic product launch of **Sting Energy** in Turkey while driving brand strategy optimization for **Yedigün, Fruko, and Tropicana**.
- **Mondelez International Portfolio Footprint:** Prior to her PepsiCo tenure, she operated within the snack food architecture of Mondelez, playing a vital role in executing the Turkish market entry and product launch of the **Oreo** brand, while actively managing legacy assets like **Milka, Toblerone, and Jacobs**.
- **Industry Acclaim:** Her career-long focus on growth-oriented asset deployments, complex multi-market product rollouts, and disruptive communication campaigns secured prominent validations across elite marketing and commercial award platforms.