# Burak Şen Appointed as Abdi İbrahim’s Marketing Director for International Markets

> Turkey's pharmaceutical leader, Abdi İbrahim, continues to strengthen its global operations by appointing Burak Şen, a seasoned executive with extensive experience in international markets, as Marketing Director for International Markets.

Published: 2026-05-12T08:56:00+00:00
Language: en
Categories: [Pharmaceutical Industry](https://chemexworld.com/en/categories/sectors/pharmaceutical-industry-1.md)

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https://chemexworld.com/en/news/burak-sen-abdi-ibrahim

## Content

**Abdi İbrahim**, the leading player in the Turkish pharmaceutical industry, has made a strategic senior appointment to bolster its global presence and modernize its organizational structure. **Burak Şen**, who brings over **17 years** of experience in marketing, sales, and market access across diverse geographies—including the Gulf region and South Africa—has officially assumed his role leading the company’s international marketing strategies.

## 17 Years of Global Industry Expertise

A graduate of Istanbul Technical University’s Management Engineering department with a master’s degree in International Business from the University of Erlangen-Nuremberg in Germany, Burak Şen returns to Abdi İbrahim, where he originally began his career. Most recently, Şen spent a decade at **Eli Lilly and Company**, holding key leadership positions such as Marketing Manager for South Africa, Senior Marketing Manager for Turkey, and Country Manager for the Upper Gulf region (Kuwait and Qatar).

## Driving Strategic Growth and Operational Excellence

In his new capacity, Şen will shape Abdi İbrahim’s marketing vision across international borders. His core responsibilities include:

- Developing end-to-end marketing strategies for international markets.
- Supporting commercial growth targets and optimizing market access processes.
- Strengthening organizational structures and ensuring operational excellence in foreign territories.

## A 114-Year Vision of "Healing Lives"

Guided by its mission to improve lives for **114 years**, Abdi İbrahim aims to fortify its competitive edge in the global arena through an experienced leadership team. Şen’s multi-market competency in business strategy and cross-functional collaboration is expected to play a pivotal role in the company's global expansion projections.