# Home Care and Cleaning Products

Canonical URL:
https://chemexworld.com/en/categories/sectors/home-care-and-cleaning-products

## Latest Articles

- [Choosing the Right Ingredients for Parquet, Ceramic, and Marble](https://chemexworld.com/en/news/choosing-the-right-ingredients-for-parquet-ceramic-and-marble.md): While cleaning the entire house with a single bucket of surface cleaner may seem practical, the chemical compositions of different floorings are fundamentally opposite. We examine how to maintain long-lasting hygiene wit...
- [A Retro-Inspired Line from Asperox: Asperox Retro!](https://chemexworld.com/en/news/a-retro-inspired-line-from-asperox-asperox-retro.md): Asperox has introduced its new Asperox Retro Series, formulated with 97% naturally derived ingredients inspired by traditional home cleaning recipes. Featuring familiar ingredients like white vinegar, baking soda, lemon...
- [Bingo Jet Jel Promises 15-Minute Cleaning with Smart Enzyme Tech](https://chemexworld.com/en/news/bingo-jet-jel-promises-15-minute-cleaning-with-smart-enzyme-tech.md): Bingo has released its new commercial starring Özgü Namal for Bingo Jet Jel. Powered by smart enzyme technology, the product removes stains in 15 minutes and cold water, offering high performance with less usage.
- [A Strategic Repositioning for the Cleaning and Hygiene Sector](https://chemexworld.com/en/news/a-strategic-repositioning-for-the-cleaning-and-hygiene-sector.md): The European cleaning and maintenance products association adopts a new corporate identity to strengthen its advocacy and policy footprint in Brussels.
- [IFF Launches SENSORA™: A Light-Activated Pro-Fragrance Platform for Fabric Care](https://chemexworld.com/en/news/iff-launches-sensora-a-light-activated-pro-fragrance-platform-for-fabric-care.md): The new performance platform extends scent perception for up to 20 days, introducing its first liquid detergent active "Floral Fusion."
- [Senior Appointment at Lila Kağıt: Işıl Tireli Named Assistant General Manager](https://chemexworld.com/en/news/senior-appointment-at-lila-kagit-isil-tireli-named-assistant-general-manager.md): Lila Kağıt, one of Türkiye’s leading hygienic tissue paper manufacturers, has strengthened its senior management team in line with its sustainable growth and agile corporate structure goals. Işıl Tireli, who served as Di...
- [Sanipak Strengthens Support for Working Mothers with Childcare Assistance and Inclusive Benefits](https://chemexworld.com/en/news/sanipak-strengthens-support-for-working-mothers-with-childcare-assistance-and-inclusive-benefits.md): Sanipak continues to take concrete steps in equal opportunity with practices that support working mothers’ professional and personal lives. Through childcare assistance, working mother coaching, health support, and pater...
- [Türkiye Green Fund Invests €30 Million in Sapro](https://chemexworld.com/en/news/turkiye-green-fund-sapro.md): Türkiye Green Fund, the first venture capital investment fund in Türkiye and globally to be established with credit financing and focused on emission reduction and inclusive transformation, has completed its second inves...
- [How to Read Detergent Labels: SLS, Enzymes, and More Explained](https://chemexworld.com/en/news/how-to-read-detergent-labels-sls-enzymes-and-more-explained.md): When browsing store shelves, we’re often faced with dozens of detergent options claiming “deep cleaning,” “powerful formula,” or “natural ingredients.” But beyond marketing terms, the most important information lies in t...
- [Beyaz Kağıt Celebrates Its 20th Anniversary with a Major Event in Antalya](https://chemexworld.com/en/news/beyaz-kagit-celebrates.md): Beyaz Kağıt, one of Türkiye’s leading domestic companies in the home care products sector, celebrated its 20th anniversary with a large-scale event in Antalya. Around 500 dealers, distributors, business partners, and emp...
- [Lila Kağıt Delivers a Strong 2025 Performance](https://chemexworld.com/en/news/lila-kagit-performance.md): Turkish hygiene paper manufacturer Lila Kağıt reported net sales of TRY 13.6 billion for 2025, achieving a gross profit margin of 30.1%. The company continued its investment drive during the year, allocating approximatel...